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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Designation of origin"
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Search: subject_exact:"Markenidentität"
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Designation of origin
Brand image
152
Markenimage
152
Consumer behaviour
107
Konsumentenverhalten
107
Brand management
105
Markenführung
105
Brand
42
Markenartikel
41
Tourism marketing
41
Tourismusmarketing
41
Destination management
32
Destinationsmanagement
32
Holiday behaviour
28
Urlaubsverhalten
28
Beziehungsmarketing
24
Relationship marketing
24
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16
destination image
16
Fashion
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Virales Marketing
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Stylidis, Dimitrios
2
Abu Karim, Rizuwan
1
Ahmad, Muhammad Salman
1
Aji, Hendy Mustiko
1
Allaberganov, Azizbek
1
Assaf, A. Georges
1
Assaker, Guy
1
Barnes, Liz
1
Barrio-García, Salvador del
1
Biran, Avital
1
Castañeda García, J. Alberto
1
Choo, Ho Jung
1
Frías-Jamilena, D. M.
1
Hanks, Lydia
1
He, Yun
1
Josiassen, Alexander
1
Juliana, Juliana
1
Khan, Hina
1
Khoo-Lattimore, Catheryn
1
Kim, Jong-Hyeong
1
Kock, Florian
1
Lee, Ha Kyung
1
Li, Huahua
1
Li, Mimi
1
Li, Xiao
1
Lin, Guyang
1
Line, Nathaniel D.
1
Liu, Fang
1
Maghrifani, Dila
1
Mahri, A. Jajang W.
1
Miao, Li
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Mohammed, Iddrisu
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Monoarfa, Hilda
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Mun Yee Lai
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Naser Valaei
1
O'Connor, Peter
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Preko, Alexander Diani Kofi
1
Rashid, Arooj
1
Rodrigo, Padmali Gawri Kumari
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Journal of Islamic marketing
Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
25
Journal of business research : JBR
24
International marketing review
21
Journal of international consumer marketing
21
Journal of travel and tourism marketing
20
Tourism management perspectives : TMP
16
Journal of global marketing
14
Journal of retailing and consumer services
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
13
Asia Pacific journal of marketing and logistics
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of vacation marketing
9
Journal of destination marketing & management
8
Journal of international marketing
8
Journal of hospitality and tourism insights
7
The journal of product & brand management
7
Journal of promotion management : JPM
6
Journal of vacation marketing : an international journal
6
Tourism review
6
Tourism and hospitality research : THR
5
International business review : the official journal of the European International Business Academy
4
Journal of hospitality marketing & management
4
Journal of marketing communications
4
The journal of brand management : an international journal
4
The service industries journal
4
Australasian marketing journal
3
European Sport management quarterly : ESMQ
3
International journal of contemporary hospitality management
3
International journal of emerging markets
3
Journal for global business advancement : JGBA
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international trade & commerce
3
Journal of strategic marketing
3
The journal of consumer marketing
3
Tourism planning & development
3
Africa journal of management
2
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ECONIS (ZBW)
21
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21
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1
Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.
;
Juliana, Juliana
;
Monoarfa, Hilda
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
Saved in:
2
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
5
Perceiving destination through animated gifs : a mixed method design for multifaceted image assessment
Li, Huahua
;
Li, Mimi
;
Lin, Guyang
;
Zhang, Hanqin Qiu
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 154-175
Persistent link: https://www.econbiz.de/10014245294
Saved in:
6
Buying US products and services : religiosity, animosity, and ethnocentrism of young consumers
Sadiq
;
Ahmad, Muhammad Salman
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1188-1210
Persistent link: https://www.econbiz.de/10014313874
Saved in:
7
What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri
;
Aji, Hendy Mustiko
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
Saved in:
8
Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA
;
Uslu, Abdullah
;
Stylidis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 430-453
Persistent link: https://www.econbiz.de/10012794820
Saved in:
9
Measuring the valence and intensity of residents' behaviors in host-tourist interactions : implications for destination image and destination competitiveness
Tse, Serene Wai Tsz
;
Tung, Vincent Wing Sun
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10012880246
Saved in:
10
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
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