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~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business research : JBR"
~subject:"Firm performance"
~subject:"Markenwert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Firm performance
Markenwert
Brand equity
38
Brand image
36
Markenimage
36
Brand management
33
Markenführung
33
Consumer behaviour
23
Konsumentenverhalten
23
Brand
12
Markenartikel
12
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Emotion
3
Social media marketing
3
Unternehmenserfolg
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Beschwerdemanagement
2
Brand attitude
2
Brand experience
2
Brand love
2
Complaint management
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Firmenimage
2
Hotel industry
2
Hotellerie
2
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Rahman, Mahabubur
2
Ahmed, Zafar U.
1
Bayar, Omer
1
Faroque, Anisur Rahman
1
Sakka, Georgia
1
Sengupta, Sanjit
1
Wang, Hui-Ming Deanna
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Yazdanparast, Atefeh
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Journal of advertising
Journal of business research : JBR
IIMB management review
2
Journal of marketing communications
2
Journal of marketing theory and practice : JMTP
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
DLSU business & economics review
1
European journal of marketing : EJM
1
Industrial and corporate change
1
International entrepreneurship and management journal
1
International journal of nonprofit & voluntary sector marketing
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
International journal of wine business research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of economics & management strategy : JEMS
1
Journal of global fashion marketing : JGfM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of intellectual capital
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
The review of corporate finance studies : RCFS
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Tourism planning & development
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ECONIS (ZBW)
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1
The virtuous circle between green product innovation and performance : the role of financial constraint and corporate brand
Rahman, Mahabubur
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468649
Saved in:
2
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
3
Olympic sponsorships and brand value : an empirical analysis
Yazdanparast, Atefeh
;
Bayar, Omer
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10012584572
Saved in:
4
Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Wang, Hui-Ming Deanna
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5561-5568
Persistent link: https://www.econbiz.de/10011597357
Saved in:
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