Stakeholder relationships, brand equity, firm performance : a resource-based perspective
Year of publication: |
December 2016
|
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Authors: | Wang, Hui-Ming Deanna ; Sengupta, Sanjit |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5561-5568
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Subject: | Resource-based theory | Stakeholder relations | Brand equity | Brand co-creation | Dynamic capabilities | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Stakeholder | Markenführung | Brand management | Markenimage | Brand image | Dynamische Kompetenzen | Wettbewerbsvorteil | Competitive advantage |
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