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~accessRights:"restricted"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Richard, Marie-Odile"
~person:"Septianto, Felix"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Markenimage
Consumer behaviour
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Emotion
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10
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Richard, Marie-Odile
Septianto, Felix
Diamantopoulos, Adamantios
10
Foroudi, Pantea
8
Japutra, Arnold
7
Melewar, T. C.
6
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
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Dennis, Charles
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Tran, Trang P.
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4
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4
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4
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Markovic, Stefan
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Merchant, Altaf
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Northey, Gavin
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Pantano, Eleonora
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Park, Jungkun
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Paul, Justin
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Phau, Ian
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Roy, Sanjit
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Veloutsou, Cleopatra
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
5
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1
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
2
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
3
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
4
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
5
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! : how social adjustive functions influence counterfeit luxury purchases
Ngo, Liem Viet
;
Northey, Gavin
;
Tran, Quan
;
Septianto, Felix
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132296
Saved in:
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