//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand image"
~subject:"Markenimage"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenimage
Consumer behaviour
1,572
Konsumentenverhalten
1,572
Corporate social responsibility
819
Corporate Social Responsibility
813
Innovation
743
Firm performance
624
Unternehmenserfolg
624
Business ethics
619
Unternehmensethik
616
Relationship marketing
501
Beziehungsmarketing
499
Brand management
493
Markenführung
493
Innovation management
446
Innovationsmanagement
445
Ethics
439
Social Web
405
Social web
405
Ethik
397
Entrepreneurship
383
Entrepreneurship approach
362
Business start-up
361
Unternehmensgründung
361
Managers
355
Führungskräfte
352
Corporate Governance
307
Corporate governance
307
Theory
291
Theorie
289
Internet marketing
281
Online-Marketing
281
Multinationales Unternehmen
278
Transnational corporation
278
China
274
Führungsstil
274
Leadership style
274
KMU
265
SME
265
more ...
less ...
Online availability
All
Undetermined
Free
9
Type of publication
All
Article
376
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
376
Language
All
English
Author
All
Diamantopoulos, Adamantios
10
Foroudi, Pantea
8
Melewar, T. C.
6
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Gupta, Suraksha
5
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Guzman, Francisco
4
Iglesias, Oriol
4
Japutra, Arnold
4
Markovic, Stefan
4
Merchant, Altaf
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Aiello, Gaetano
3
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Grohs, Reinhard
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Michel, Géraldine
3
Molinillo, Sebastian
3
Moon, Hakil
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
Oghazi, Pejvak
3
Pantano, Eleonora
3
Paul, Justin
3
Roy, Sanjit
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
201
The journal of product & brand management
193
The journal of brand management : an international journal
185
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality marketing & management
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of marketing
30
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
more ...
less ...
Source
All
ECONIS (ZBW)
376
Showing
1
-
10
of
376
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
4
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
7
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
8
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
9
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
10
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->