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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Handel"
~subject:"Online-Marketing"
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Search: subject:"Internet"
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Online-Handel
Online-Marketing
Consumer behaviour
876
Konsumentenverhalten
876
Social Web
602
Social web
602
Online retailing
476
Internet marketing
467
E-commerce
285
Electronic Commerce
284
Beziehungsmarketing
281
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281
Brand management
193
Markenführung
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Einzelhandel
181
Retail trade
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Viral marketing
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Virales Marketing
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Social media
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Kundenintegration
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817
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Rana, Nripendra P.
11
Dwivedi, Yogesh Kumar
10
Richard, Marie-Odile
8
Ko, Eunju
7
Thaichon, Park
7
Baier, Daniel
6
Choi, Jeonghye
6
Filieri, Raffaele
6
Bala, Pradip Kumar
5
Bigné Alcañiz, J. Enrique
5
Kukar-Kinney, Monika
5
Hajli, Nick
4
Hjort, Klas
4
Jin, Hyun Seung
4
Ketron, Seth
4
Kim, Juran
4
Park, Minjung
4
Paul, Justin
4
Quach, Sara
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Aiello, Gaetano
3
Akram, Umair
3
Azer, Jaylan
3
Bhatnagar, Amit
3
Chang, Ya Ping
3
Dhir, Amandeep
3
Elms, Jonathan
3
Fagerstrøm, Asle
3
Fuentes, Christian
3
Gauri, Dinesh Kumar
3
Ha, Sejin
3
Hellström, Daniel
3
Hyun, Hyowon
3
Jang, Sungha
3
Karimi, Sahar
3
Kim, Alex Jiyoung
3
Kim, Jikyung
3
Krishen, Anjala S.
3
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Journal of business research : JBR
Journal of promotion management : JPM
Journal of retailing and consumer services
SpringerLink / Bücher
166
Electronic commerce research
122
Journal of internet commerce
118
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
International journal of advertising : the review of marketing communications
112
Springer eBook Collection
110
Management science : journal of the Institute for Operations Research and the Management Sciences
107
International journal of internet marketing and advertising : IJIMA
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
International journal of hospitality management
95
Information systems research : ISR
94
Technological forecasting & social change : an international journal
94
Journal of marketing communications
84
Journal of promotion management : innovations in planning and applied research
84
European journal of operational research : EJOR
76
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Tourism management : research, policies, practice
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Asia Pacific journal of marketing and logistics
64
Journal of management information systems : JMIS
64
International journal of production economics
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of electronic marketing and retailing : IJEMR
52
Journal of retailing
52
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
51
Transportation research / E : an international journal
51
Journal of advertising research
50
Journal of marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
International journal of retail and distribution management
48
Psychology & marketing
48
International journal of contemporary hospitality management
47
Journal of strategic marketing
47
The journal of product & brand management
47
Discussion papers / CEPR
45
International journal of consumer studies
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
817
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817
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1
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
10
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
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