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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Fashion"
~subject:"Luxury"
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Search: subject_exact:"Consumer Behaviour"
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Fashion
Luxury
Consumer behaviour
16
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10
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9
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9
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Gierl, Heribert
Ko, Eunju
Seo, Yuri
5
Shukla, Paurav
4
Kapferer, Jean-Noël
3
Kim, Kyung Hoon
3
Rosendo-Rios, Veronica
3
Valette-Florence, Pierre
3
Chae, Heeju
2
Han, Jinghe
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Holmqvist, Jonas
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Jung, Jaesuk
2
Kerviler, Gwarlann de
2
Khalifa, Dina
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Laurent, Gilles
2
Lee, Jung Eun
2
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2
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1
Ahmed, Iram
1
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1
Apaolaza, Vanessa
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Journal of business research : JBR
Asia Pacific journal of marketing and logistics
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Advances in culture, tourism and hospitality research
1
Emerald insight
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
3
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
4
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
8
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
Choi, Eunha
;
Ko, Eunju
;
Kim, Angella J.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5827-5832
Persistent link: https://www.econbiz.de/10011597521
Saved in:
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