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~isPartOf:"Journal of business research : JBR"
~person:"Pelsmacker, Patrick de"
~person:"Valette-Florence, Pierre"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
8
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8
Markenführung
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5
Brand image
5
Markenartikel
5
Markenimage
5
Luxury goods
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Pelsmacker, Patrick de
Valette-Florence, Pierre
Ko, Eunju
9
Diamantopoulos, Adamantios
8
Balaji, M. S.
7
Filieri, Raffaele
7
Roy, Sanjit
7
Veloutsou, Cleopatra
7
Bartikowski, Boris
5
Gupta, Suraksha
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Mandler, Timo
5
McLean, Graeme J.
5
Melewar, T. C.
5
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5
Michel, Géraldine
5
Phau, Ian
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Seo, Yuri
5
Shukla, Paurav
5
Chen, Qimei
4
Christodoulides, George
4
Guzman, Francisco
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Mattila, Anna S.
4
Oghazi, Pejvak
4
Septianto, Felix
4
Sharma, Piyush
4
Teng, Lefa
4
Aiello, Gaetano
3
Andreini, Daniela
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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3
Bang, Nguyen
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Black, Iain
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3
Davvetas, Vasileios
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
4
The journal of brand management : an international journal
2
The journal of product & brand management
2
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
3
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
4
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
6
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
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