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~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
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Consumer behaviour
Foreign investment
Social Web
384
Social web
384
Konsumentenverhalten
265
Internet marketing
193
Online-Marketing
193
Welt
163
World
163
Brand management
117
Markenführung
117
Social media
117
Relationship marketing
98
Beziehungsmarketing
97
Innovation
77
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76
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Virales Marketing
76
Online retailing
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Online-Handel
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52
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296
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Filieri, Raffaele
7
Bartikowski, Boris
5
Cleveland, Mark
5
Veloutsou, Cleopatra
5
Flavián Blanco, Carlos
4
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Laroche, Michel
4
Richard, Marie-Odile
4
Seo, Yuri
4
Black, Iain
3
Chen, Qimei
3
Choi, Jeonghye
3
Harrigan, Paul
3
Kim, Jikyung
3
McLean, Graeme J.
3
Reijmersdal, Eva A. van
3
Teng, Lefa
3
Wu, Banggang
3
Aiello, Gaetano
2
Audrezet, Alice
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bazi, Saleh
2
Behl, Abhishek
2
Belei, Nina
2
Bigné Alcañiz, J. Enrique
2
Casaló, Luis V.
2
Chandon, Jean-Louis
2
Chang, Sue Ryung
2
Chen, Jie
2
Dessart, Laurence
2
Driffield, Nigel L.
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Esperança, José Paulo
2
Foroudi, Pantea
2
Gierl, Heribert
2
Gorton, Matthew
2
Hamari, Juho
2
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Journal of business research : JBR
Journal of retailing and consumer services
227
The journal of world investment & trade : law, economics, politics
139
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
75
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
59
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Journal of promotion management : innovations in planning and applied research
53
Discussion paper / Centre for Economic Policy Research
51
International business review : the official journal of the European International Business Academy
49
The journal of product & brand management
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Tourism management : research, policies, practice
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel and tourism marketing
40
International journal of hospitality management
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Springer eBook Collection
36
The journal of brand management : an international journal
35
Discussion papers / CEPR
34
Electronic commerce research
34
Working paper / National Bureau of Economic Research, Inc.
34
Information systems research : ISR
33
World Bank E-Library Archive
33
Journal of management information systems : JMIS
32
Journal of international money and finance
31
Global business review
30
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
30
Journal of global marketing
28
Journal of hospitality marketing & management
28
Journal of marketing management : MM
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
296
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1
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296
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1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
6
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
7
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
8
Designing profitable seeding Programs : the effects of social network properties and consumer homophily
Nejad, Mohammad G.
;
Amini, Mehdi
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547900
Saved in:
9
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
10
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
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