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~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Monetary policy"
~subject:"Politische Kommunikation"
~subject:"Social Web"
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Monetary policy
Politische Kommunikation
Social Web
Marketing management
187
Marketingmanagement
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Consumer behaviour
76
Konsumentenverhalten
76
Marketing
50
Firm performance
48
Unternehmenserfolg
48
Relationship marketing
47
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Foltean, Florin Sabin
2
Ko, Eunju
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Assaf, A. Georges
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Journal of business research : JBR
Discussion papers / CEPR
38
Discussion paper / Centre for Economic Policy Research
37
Journal of monetary economics
27
Working paper / National Bureau of Economic Research, Inc.
24
SpringerLink / Bücher
20
Springer eBook Collection
18
Corporate communications : an international journal
17
Journal of international money and finance
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of internet marketing and advertising : IJIMA
15
Research
14
Journal of communication management : an international journal
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of retailing and consumer services
12
European journal of political economy
10
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Information systems research : ISR
9
NBER working paper series
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Young consumers : insight and ideas for responsible marketers
9
Applied economics
8
The journal of business & industrial marketing
8
Economic modelling
7
Economics letters
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Journal of media business studies
7
Journal of strategic marketing
7
Technological forecasting & social change : an international journal
7
Corporate reputation review : an international journal
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review of economics & finance : IREF
6
Journal of internet commerce
6
Journal of macroeconomics
6
Journal of management information systems : JMIS
6
Journal of money, credit and banking : JMCB
6
Journal of the Academy of Marketing Science
6
The North American journal of economics and finance : a journal of financial economics studies
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1
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
The paradox of using public social media for work : the influence of after-hours work communication on employee outcomes
Yue, Cen April
- In:
Journal of business research : JBR
149
(
2022
),
pp. 748-759
Persistent link: https://www.econbiz.de/10013325682
Saved in:
4
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
9
Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
Saved in:
10
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
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