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~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Luxusgüter"
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Search: subject:"Consumer behaviour"
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Emotion
Luxusgüter
Consumer behaviour
479
Konsumentenverhalten
479
Brand management
230
Markenführung
230
Brand image
204
Markenimage
204
Brand
136
Markenartikel
134
Advertising effects
121
Werbewirkung
121
Internet marketing
83
Online-Marketing
83
Advertising
81
Werbung
80
Beziehungsmarketing
70
Relationship marketing
70
Social Web
69
Social web
69
Viral marketing
40
Virales Marketing
40
Luxury goods
36
Corporate Social Responsibility
35
Corporate social responsibility
35
Marketing management
32
Marketingmanagement
32
Personality psychology
30
Persönlichkeitspsychologie
30
Customer satisfaction
23
Kundenzufriedenheit
23
Brand loyalty
22
Markentreue
18
Perception
17
Wahrnehmung
17
advertising
17
Confidence
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USA
16
United States
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75
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Hur, Songyee
3
Heine, Klaus
2
Jain, Varsha
2
Lee, Jung Eun
2
Phau, Ian
2
Schultz, Don E.
2
Abdelwahab, Dalia
1
Adegbite, Emmanuel
1
Aksatan, Manolya
1
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Amirkhizi, Parisa Jourabchi
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Amos, Clinton
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Aykol, Bilge
1
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1
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1
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1
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1
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1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
236
Journal of retailing and consumer services
171
International journal of hospitality management
81
The journal of product & brand management
54
Psychology & marketing
40
International journal of advertising : the review of marketing communications
37
Journal of hospitality marketing & management
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
Journal of travel and tourism marketing
33
Tourism management : research, policies, practice
32
Journal of fashion marketing and management
31
International journal of consumer studies
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
European journal of marketing
29
Asia Pacific journal of marketing and logistics
27
International journal of contemporary hospitality management
25
Tourism management perspectives : TMP
25
The journal of services marketing
23
Journal of global fashion marketing : JGfM
21
Journal of international consumer marketing
20
Marketing intelligence & planning
18
International marketing review
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
The service industries journal
17
Journal of consumer marketing
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Journal of promotion management : innovations in planning and applied research
16
European journal of marketing : EJM
15
Marketing letters : a journal of research in marketing
15
Services marketing quarterly
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of consumer research : JCR ; an interdisciplinary journal
14
SpringerLink / Bücher
14
International journal of retail and distribution management
13
Journal of business ethics : JOBE
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
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ECONIS (ZBW)
75
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1
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
2
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
3
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
4
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
5
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
6
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
7
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
8
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
9
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
Saved in:
10
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
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