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~accessRights:"restricted"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
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302
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159
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Powell, Shaun M.
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Journal of consumer behaviour : an international research review
The journal of asset management
The journal of brand management : an international journal
Journal of business research : JBR
1,578
Journal of retailing and consumer services
1,559
International journal of hospitality management
538
International journal of consumer studies
324
Asia Pacific journal of marketing and logistics
290
The journal of product & brand management
280
Psychology & marketing
258
Tourism management : research, policies, practice
249
Journal of marketing communications
232
Technological forecasting & social change : an international journal
229
Journal of travel and tourism marketing
227
Management science : journal of the Institute for Operations Research and the Management Sciences
224
International journal of contemporary hospitality management
206
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
200
Journal of international consumer marketing
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International journal of advertising : the review of marketing communications
199
Journal of Islamic marketing
198
Journal of retailing
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Journal of promotion management : innovations in planning and applied research
175
Journal of strategic marketing
175
Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
173
Marketing intelligence & planning
168
Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The international review of retail, distribution and consumer research
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Journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing letters : a journal of research in marketing
147
The journal of services marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
144
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
144
Food policy : economics planning and politics of food and agriculture
143
Journal of fashion marketing and management
140
Journal of marketing research
140
Journal of internet commerce
134
Tourism management perspectives : TMP
134
European journal of marketing
132
Journal of global marketing
126
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ECONIS (ZBW)
398
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
6
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
7
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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