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~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Brand management"
~subject:"Clothing industry"
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Brand management
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Fashion
59
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59
Consumer behaviour
36
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36
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34
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19
Luxury goods
17
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Ko, Eunju
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Journal of consumer marketing
Journal of global fashion marketing : JGfM
Journal of fashion marketing and management
74
Journal of retailing and consumer services
36
Journal of business research : JBR
26
Journal of Fashion Marketing and Management: An International Journal
11
SpringerLink / Bücher
11
The journal of product & brand management
9
Asia Pacific journal of marketing and logistics
8
Business history
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
International journal of retail and distribution management
8
Journal of Islamic marketing
8
Technological forecasting & social change : an international journal
8
Contemporary case studies on fashion production, marketing and operations
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
7
Springer Series in Fashion Business
7
The journal of brand management : an international journal
7
International journal of production economics
6
International journal of retail & distribution management
6
Springer eBook Collection
6
Sustainability in fashion : a cradle to upcycle approach
6
Transportation research / E : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
International journal of advertising : the review of marketing communications
5
International journal of production research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Springer eBook Collection / Business and Management
5
Sustainable Luxury : An International Perspective
5
The international review of retail, distribution and consumer research
5
History of retailing and consumption
4
IEEE transactions on engineering management : EM
4
International journal of consumer studies
4
Journal of macromarketing
4
Journal of promotion management : innovations in planning and applied research
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Analytical modeling research in fashion business
3
Business horizons
3
Electronic commerce research
3
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ECONIS (ZBW)
45
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date (oldest first)
1
Fashion
and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
2
"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital
fashion
in virtual worlds
Venturini, Alice
;
Columbano, Martina
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10014529897
Saved in:
3
Why
fashion
brands enter the metaverse : exploring the motivations of fast
fashion
and luxury
fashion
brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
4
The
fashion
development process for traditional costumes in the contemporary global
fashion
market
Audita, Handini
;
Figueiredo, Bernardo
;
Gurrieri, Lauren
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10013555424
Saved in:
5
Digital
fashion
: a systematic literature review. a perspective on marketing and communication
Noris, Alice
;
Nobile, Tekila Harley
;
Kalbaska, Nadzeya
; …
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012416244
Saved in:
6
Fashion
and film stories of (mis)understanding : introduction to a special issue on cinema and
fashion
Díaz Soloaga, Paloma
;
Muñoz Domínguez, Gemma
; …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 369-373
Persistent link: https://www.econbiz.de/10014373485
Saved in:
7
Analysis of productivity, efficiency, and their explanatory factors in the fast
fashion
sector : new evidence from the international environment
Jorge Moreno, Justo de
;
Martínez Velázquez, Francisco …
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10014373504
Saved in:
8
New
fashion
marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
9
Do verbal and visual nudges influence consumers' choice for sustainable
fashion
?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Meijburg, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10012627132
Saved in:
10
An explorative study and comparison between companies’ and customers’ perspectives in the sustainable
fashion
industry
Puspita, Henny
;
Chae, Heeju
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10012500711
Saved in:
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