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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Brand image
103
Markenimage
103
Brand management
72
Markenführung
72
Konsumentenverhalten
65
Tourism marketing
32
Tourismusmarketing
32
Brand
30
Markenartikel
30
Destination management
26
Destinationsmanagement
26
Holiday behaviour
21
Urlaubsverhalten
21
Social Web
18
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Beziehungsmarketing
16
Designation of origin
16
Herkunftsbezeichnung
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Relationship marketing
16
destination image
15
Luxury goods
13
Luxusgüter
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Tourism destination
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Tourismusregion
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Fashion
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Mode
12
Tourism
12
Tourismus
12
Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
10
brand equity
9
Personality psychology
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Persönlichkeitspsychologie
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Emotion
6
Marketing management
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Marketingmanagement
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branding
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65
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Batra, Rajeev
2
Kim, Jiyoung
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
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Phau, Ian
2
So, Kevin Kam Fung
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1
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
293
Journal of retailing and consumer services
193
The journal of product & brand management
157
The journal of brand management : an international journal
138
Asia Pacific journal of marketing and logistics
68
Journal of marketing communications
64
Journal of international consumer marketing
54
Psychology & marketing
49
International journal of hospitality management
45
Journal of Islamic marketing
40
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of strategic marketing
37
Marketing intelligence & planning
36
European journal of marketing : EJM
33
International journal of consumer studies
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
International journal of advertising : the review of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of promotion management : JPM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of hospitality marketing & management
23
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
International journal of market research
19
International journal of sports marketing & sponsorship
19
Journal of international marketing
19
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ECONIS (ZBW)
65
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51
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
52
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
53
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
54
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
55
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
56
Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 471-486
Persistent link: https://www.econbiz.de/10011551759
Saved in:
57
Perceptual and behavioural dimensions : measuring brand equity consumer based
Rodrigues, Paula
;
Martins, Francisco Vitorino
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 507-519
Persistent link: https://www.econbiz.de/10011551784
Saved in:
58
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
59
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
60
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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