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~accessRights:"restricted"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
317
Konsumentenverhalten
317
Einzelhandel
97
Retail trade
97
Beziehungsmarketing
72
Relationship marketing
72
Brand management
55
Markenführung
55
Online retailing
42
Online-Handel
42
Customer satisfaction
36
Kundenzufriedenheit
36
Markenimage
35
Brand
29
Dienstleistungsqualität
29
Preismanagement
28
Pricing strategy
28
Markenartikel
27
Emotion
23
Marketing management
21
Marketingmanagement
21
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Internet marketing
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Ladengestaltung
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Retailing
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Store design
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Vertriebsweg
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Sales promotion
18
Verkaufsförderung
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Persönlichkeitspsychologie
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Bae, Joonheui
2
Baskin, Ernest
2
Dass, Mayukh
2
Gustafsson, Anders
2
Kim, Kyung Hoon
2
Ko, Eunju
2
Zhang, Zhe
2
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
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1
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Arora, Nilesh
1
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1
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1
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1
Bean, Jonathan
1
Belk, Russell W.
1
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1
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1
Bodur, H. Onur
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1
Bordeau, Julie
1
Bottomley, Paul
1
Braga, Solano De Souza
1
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1
Calantone, Roger J.
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Camarço, Janaina Cavalcante Farias
1
Campo, Katia
1
Carlson, Jamie
1
Caruelle, Delphine
1
Cayla, Julien
1
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1
Che, Hai
1
Checchinato, Francesca
1
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1
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1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
592
Journal of retailing and consumer services
490
International journal of hospitality management
223
The journal of product & brand management
182
The journal of brand management : an international journal
161
International journal of advertising : the review of marketing communications
152
Journal of marketing communications
146
Asia Pacific journal of marketing and logistics
114
Psychology & marketing
106
Journal of promotion management : innovations in planning and applied research
94
Journal of travel and tourism marketing
89
The journal of services marketing
89
Journal of hospitality marketing & management
86
Marketing intelligence & planning
84
International journal of advertising : the quarterly review of marketing communications
79
Journal of international consumer marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
International journal of contemporary hospitality management
74
Tourism management : research, policies, practice
69
Journal of strategic marketing
68
European journal of marketing
64
Journal of Islamic marketing
62
International journal of consumer studies
61
International journal of internet marketing and advertising : IJIMA
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Marketing letters : a journal of research in marketing
57
International marketing review
55
Journal of economic behavior & organization : JEBO
53
The service industries journal
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of behavioral and experimental economics
51
Journal of marketing
51
Journal of promotion management : JPM
51
European journal of marketing : EJM
50
Journal of the Academy of Marketing Science
50
Service business
50
Services marketing quarterly
50
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of fashion marketing and management
47
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ECONIS (ZBW)
99
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
Saved in:
5
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
9
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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