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~isPartOf:"Journal of historical research in marketing"
~subject:"Advertising effects"
~subject:"Advertising"
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Advertising effects
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Journal of historical research in marketing
Journal of business research : JBR
54
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
42
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
29
Journal of advertising
24
Journal of retailing and consumer services
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
18
The journal of brand management : an international journal
18
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of promotion management : JPM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of hospitality management
9
Journal of marketing
9
Marketing intelligence & planning
9
International journal of sports marketing & sponsorship
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of global marketing
6
Journal of the Academy of Marketing Science
6
Marketing : ZFP ; journal of research and management
6
Journal of current issues and research in advertising
5
Journal of hospitality marketing & management
5
Journal of marketing theory and practice : JMTP
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of consumer marketing
5
Global business review
4
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of market research
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s
Galluzzo, Anthony
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012880737
Saved in:
2
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
3
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
4
Cigarette advertising in Cold War Bulgaria
Neuburger, Mary
- In:
Journal of historical research in marketing
8
(
2016
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011535086
Saved in:
5
Selling empire : a historical perspective on selling foreign products in domestic markets
Moore, Jonathan Allen
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 263-283
Persistent link: https://www.econbiz.de/10011598243
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