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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand image
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Markenimage
110
Brand management
93
Markenführung
93
Consumer behaviour
82
Konsumentenverhalten
82
Brand
49
Markenartikel
49
Beziehungsmarketing
32
Advertising effects
15
Internet marketing
15
Online-Marketing
15
Werbewirkung
15
Customer satisfaction
12
Hotel industry
12
Hotellerie
12
Kundenzufriedenheit
12
Confidence
11
Vertrauen
11
Viral marketing
10
Virales Marketing
10
Emotion
8
brand equity
8
Markentreue
7
Corporate reputation
6
Designation of origin
6
Destination management
6
Destinationsmanagement
6
Dienstleistungsqualität
6
Firmenimage
6
Herkunftsbezeichnung
6
Holiday behaviour
6
Service quality
6
Tourism marketing
6
Tourismusmarketing
6
Urlaubsverhalten
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Article
110
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110
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English
110
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Chen, Cheng-Hao Steve
2
Hollebeek, Linda D.
2
Kim, Soon-Ho
2
Kumar, Vikas
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Oliveira, Marta Olivia Rovedder de
2
Rahman, Zillur
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Abubakar, Abubakar Mohammed
1
Affonso, Felipe M.
1
Agbemabiese, George Cudjoe
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Akasreku, Frank
1
Alvarez, Maria D.
1
Amenuvor, Fortune Edem
1
Anning-Dorson, Thomas
1
Assaker, Guy
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Azimi, Mohammad
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Bakshi, Madhupa
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Banyai, Maria
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Borzekowski, Dina
1
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Journal of hospitality marketing & management
Journal of marketing
Marketing intelligence & planning
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
180
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
SpringerLink / Bücher
63
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
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ECONIS (ZBW)
110
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110
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1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
4
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
5
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
10
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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