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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"Werbewirkung"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand image
Brand loyalty
Relationship marketing
Social Web
Social web
Werbewirkung
user-generated content
Markenimage
62
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
Markentreue
4
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Article
62
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62
Aufsatz in Zeitschrift
62
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English
62
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Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alvarez, Maria D.
1
Assaker, Guy
1
Azimi, Mohammad
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Banyai, Maria
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Breugelmans, Els
1
Brooks, Gillian
1
Bujisic, Milos
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Tuan
1
Chen, Cheng-Hao Steve
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Yong
1
Chen, Zoey
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
Chu, Xing-Yu
1
Chua, Bee-Lia
1
Cleeren, Kathleen
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
364
Journal of retailing and consumer services
201
The journal of product & brand management
194
The journal of brand management : an international journal
185
Asia Pacific journal of marketing and logistics
76
Journal of marketing communications
74
Tourism management : research, policies, practice
69
Journal of Product & Brand Management
65
SpringerLink / Bücher
64
Journal of travel and tourism marketing
58
Journal of international consumer marketing
57
Psychology & marketing
57
International journal of hospitality management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of strategic marketing
50
Journal of promotion management : innovations in planning and applied research
49
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
45
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of advertising : the review of marketing communications
37
European Journal of Marketing
36
International journal of consumer studies
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
Journal of global marketing
33
International journal of internet marketing and advertising : IJIMA
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Strategic Direction
32
Journal of destination marketing & management
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
International journal of advertising : the quarterly review of marketing communications
27
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ECONIS (ZBW)
62
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62
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date (oldest first)
1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
3
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
6
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
7
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
8
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
9
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
10
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
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