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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Emotion"
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Search: subject_exact:"Brand image"
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Brand loyalty
Emotion
Brand image
62
Markenimage
62
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotel industry
12
Hotellerie
12
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
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brand equity
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Confidence
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Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
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Destinationsmanagement
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Holiday behaviour
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Tourismusmarketing
5
Urlaubsverhalten
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English
8
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Bilro, Ricardo Godinho
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Chua, Bee-Lia
1
Guerreiro, João Pedro Silva Martins
1
Han, Heesup
1
Kozak, Nazmi
1
Lee, Heng Wei
1
Lee, Sanghyeop
1
Li, Xiangping
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
MacInnis, Deborah J.
1
Nguyen, Hong Ngoc
1
Ong, Chuan Huat
1
Rather, Raouf Ahmad
1
Song, Hak-jun
1
Sop, Serhat Adem
1
Tellis, Gerard J.
1
Thurasamy Ramayah
1
Tirunillai, Seshadri
1
Wang, Yao-Chin
1
Yen, Chih-Lun
1
Zhang, Yanwei
1
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Journal of hospitality marketing & management
Journal of marketing
The journal of product & brand management
38
Journal of business research : JBR
33
The journal of brand management : an international journal
32
Journal of retailing and consumer services
26
Asia Pacific journal of marketing and logistics
12
Marketing intelligence & planning
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of hospitality management
8
Journal of promotion management : innovations in planning and applied research
8
Psychology & marketing
8
Journal of marketing communications
7
Marketing letters : a journal of research in marketing
7
International journal of internet marketing and advertising : IJIMA
6
Journal of marketing analytics : JMA
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Tourism management : research, policies, practice
6
European journal of marketing : EJM
5
Global business review
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of Islamic marketing
5
Journal of Product & Brand Management
5
Journal of strategic marketing
5
European journal of marketing
4
Journal of consumer marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international consumer marketing
4
Journal of travel and tourism marketing
4
SpringerLink / Bücher
4
Strategic Direction
4
The international journal of bank marketing : IJBM
4
The journal of asset management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management : IJICBM
3
International journal of market research
3
International journal of retail and distribution management
3
Journal of business ethics : JOBE
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
2
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
5
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
6
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
7
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
8
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
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