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~isPartOf:"Journal of international consumer marketing"
~subject:"Climate change"
~subject:"Markenführung"
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Climate change
Markenführung
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
50
Brand image
41
Markenimage
41
Brand
20
Markenartikel
20
Beziehungsmarketing
17
Relationship marketing
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13
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Fazli-Salehi, Reza
2
Madadi, Rozbeh
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Torres, Ivonne M.
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Zúñiga, Miguel Ángel
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Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
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Bui Nhat Vuong
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Coskun, Merve
1
Cuneo, Andrés
1
Duong, Giang Huong
1
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1
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Journal of international consumer marketing
Journal of business research : JBR
490
The journal of brand management : an international journal
282
SpringerLink / Bücher
281
Journal of retailing and consumer services
246
The journal of product & brand management
234
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
127
Springer eBook Collection
106
Water Resources Management
105
International journal of hospitality management
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
Journal of marketing communications
77
Journal of strategic marketing
77
Asia Pacific journal of marketing and logistics
74
Tourism management : research, policies, practice
72
Journal of promotion management : innovations in planning and applied research
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Psychology & marketing
60
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
World Bank E-Library Archive
53
Innovatives Markenmanagement
52
European journal of marketing : EJM
50
Research
47
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
European journal of operational research : EJOR
44
Marketing letters : a journal of research in marketing
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Climate policy
42
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
42
Springer eBook Collection / Business and Economics
42
Technological forecasting & social change : an international journal
42
Journal of the Academy of Marketing Science
41
International journal of contemporary hospitality management
39
Journal of travel and tourism marketing
39
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ECONIS (ZBW)
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1
How relationship quality drives
knowledge
sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
2
Ethnocentrism and consumer
knowledge
in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
"Made in China" and Chinese brand
management
across cultures : a new matrix approach
Polfuß, Jonas
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012312902
Saved in:
4
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
5
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
6
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
7
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
8
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
9
On ethereal grounds : cultural resources as foundations supporting innovation success
Hijazi, Ahmad
;
Sinha, Shameek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10012607775
Saved in:
10
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi
;
Sohail, M. Sadiq
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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