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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
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Beziehungsmarketing
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Journal of management information systems : JMIS
Psychology & marketing
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8
International journal of retail and distribution management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of consumer studies
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Handbook of Big Data and Analytics in Accounting and Auditing
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International journal of Indian culture and business management : IJICBM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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1
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
2
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
Saved in:
3
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
4
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
5
Effects of freemium strategy in the mobile app market : an empirical study of Google Play
Liu, Charles Zhechao
;
Au, Yoris A.
;
Choi, Hoon Seok
- In:
Journal of management information systems : JMIS
31
(
2014
)
3
,
pp. 326-354
Persistent link: https://www.econbiz.de/10011585475
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