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~isPartOf:"Journal of marketing"
~person:"Dzyabura, Daria"
~person:"Hydock, Chris"
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Dzyabura, Daria
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of product & brand management
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Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10012593264
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Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
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