//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Canada
Konsumentenverhalten
Consumer behaviour
215
Advertising effects
122
Werbewirkung
122
Advertising
105
Werbung
103
Internet marketing
82
Online-Marketing
82
Brand management
76
Markenführung
76
Brand image
74
Markenimage
74
Social Web
59
Social web
59
Marketing management
40
Marketingmanagement
40
Viral marketing
35
Virales Marketing
35
Beziehungsmarketing
30
Corporate Social Responsibility
30
Corporate social responsibility
30
Relationship marketing
30
Brand
29
Markenartikel
29
advertising
28
Public relations
23
Öffentlichkeitsarbeit
23
social media
22
Communication
17
Emotion
17
Kommunikation
17
Confidence
15
Corporate reputation
15
Firmenimage
15
Vertrauen
15
purchase intention
14
Personality psychology
13
Persönlichkeitspsychologie
13
Experiment
12
Online retailing
12
more ...
less ...
Online availability
All
Undetermined
Free
11
Type of publication
All
Article
215
Type of publication (narrower categories)
All
Article in journal
Country report
Aufsatz in Zeitschrift
215
Language
All
English
Author
All
Kim, Soojung
4
Muehling, Darrel D.
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Muralidharan, Sidharth
3
Phua, Joe
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Antheunis, Marjolijn L.
2
Bailey, Ainsworth Anthony
2
Block, Martin P.
2
Chan, Fong Yee
2
Heo, Jun
2
Jain, Varsha
2
Joireman, Jeff
2
Ju, Ilyoung
2
Jung, A-Reum
2
Laroche, Michel
2
Lee, Jaejin
2
Mukherjee, Srabanti
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Pentina, Iryna
2
Rim, Hyejoon
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Sobh, Rana
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Torres, Ivonne M.
2
Vijayalakshmi, Akshaya
2
Weber, T. J.
2
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,454
International journal of hospitality management
518
International journal of consumer studies
320
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
249
The journal of product & brand management
230
Technological forecasting & social change : an international journal
226
Tourism management : research, policies, practice
222
Management science : journal of the Institute for Operations Research and the Management Sciences
216
Journal of travel and tourism marketing
215
International journal of contemporary hospitality management
194
Journal of international consumer marketing
194
Journal of Islamic marketing
193
The journal of brand management : an international journal
193
International journal of advertising : the review of marketing communications
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Journal of hospitality marketing & management
166
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
158
The international review of retail, distribution and consumer research
156
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
144
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
144
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
134
Journal of internet commerce
131
Journal of economic behavior & organization : JEBO
129
Journal of fashion marketing and management
129
Journal of business ethics : JOBE
128
Tourism management perspectives : TMP
126
Journal of global marketing
120
more ...
less ...
Source
All
ECONIS (ZBW)
215
Showing
1
-
10
of
215
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
8
Ethnocentrism and the selection of white wine by young Australian consumers
Poelmans, Eline
;
Vanderlinden, Mario
;
Rousseau, Sandra
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 389-412
Persistent link: https://www.econbiz.de/10014529302
Saved in:
9
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
10
The fast fashion vs environment debate : consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Papasolomou, Ioanna
;
Melanthiou, Yioula
;
Tsamouridis, …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014232501
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->