//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Foreign investment
Social Web
59
Social web
59
Internet marketing
47
Konsumentenverhalten
47
Online-Marketing
47
Viral marketing
23
Virales Marketing
23
social media
21
Brand management
18
Markenführung
18
Advertising effects
17
Werbewirkung
17
Beziehungsmarketing
14
Brand image
14
Markenimage
14
Relationship marketing
14
Advertising
10
Website
10
Werbung
9
Marketing management
7
Marketingmanagement
7
Social network
7
Soziales Netzwerk
7
Confidence
6
Internet
6
Online retailing
6
Online-Handel
6
Vertrauen
6
advertising
6
Brand
5
E-commerce
5
Electronic Commerce
5
Markenartikel
5
Public relations
5
Social media
5
engagement
5
trust
5
Öffentlichkeitsarbeit
5
Communication
4
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
47
Author
All
Antheunis, Marjolijn L.
2
Kim, Soojung
2
Lee, Joonghwa
2
Phua, Joe
2
Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Ardelet, Caroline
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Basmanova, Oksana
1
Belanche, Daniel
1
Ben Mrad, Selima
1
Bergiel, Blaise
1
Bleize, Daniëlle N. M.
1
Brown, Mark
1
Capece, Guendalina
1
Caruana, Albert
1
Cassar, Mario
1
Chandra, Bibhas
1
Chen, Chiao-Chieh
1
Chen, Chih Ping
1
Chiu, Yu-Ping
1
Clare, Carl J.
1
Coelho, Pedro Simões
1
Dattab, Biplab
1
Deng, Huixin
1
Di Pillo, Francesca
1
Dodoo, Naa Amponsah
1
Drennan, Judy
1
Dąbrowski, Dariusz
1
Erkan, Ismail
1
Evans, Chris
1
Fazal-e-Hasan, Syed
1
Flavián Blanco, Carlos
1
Gabrielli, Veronica
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
296
Journal of retailing and consumer services
227
The journal of world investment & trade : law, economics, politics
137
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
75
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
59
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Discussion paper / Centre for Economic Policy Research
51
Journal of promotion management : innovations in planning and applied research
51
International business review : the official journal of the European International Business Academy
49
The journal of product & brand management
49
International journal of advertising : the review of marketing communications
48
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
40
International journal of hospitality management
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Springer eBook Collection
36
The journal of brand management : an international journal
35
Electronic commerce research
34
Working paper / National Bureau of Economic Research, Inc.
34
World Bank E-Library Archive
33
Discussion papers / CEPR
32
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of international money and finance
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
30
Global business review
29
Journal of global marketing
28
Journal of hospitality marketing & management
28
Journal of marketing management : MM
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
3
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
4
Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit
;
Mukherjee, Srabanti
;
Dattab, Biplab
; …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
Saved in:
5
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
6
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
7
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
8
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
9
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
10
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->