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~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Consumer behaviour"
~subject:"Tourismusregion"
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Search: subject_exact:"Markenidentität"
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Consumer behaviour
Tourismusregion
Brand image
79
Markenimage
79
Brand management
53
Markenführung
53
Konsumentenverhalten
40
Tourism marketing
35
Tourismusmarketing
35
Destination management
28
Destinationsmanagement
28
Holiday behaviour
22
Urlaubsverhalten
22
Brand
17
Markenartikel
17
destination image
16
Beziehungsmarketing
13
Designation of origin
13
Herkunftsbezeichnung
13
Relationship marketing
13
Tourism destination
13
Social Web
12
Social web
12
Tourism
12
Tourismus
12
Viral marketing
9
Virales Marketing
9
brand equity
9
Emotion
6
Internet marketing
6
Online-Marketing
6
branding
6
Advertising effects
5
Customer satisfaction
5
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Werbewirkung
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brand management
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Article
52
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English
52
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Loureiro, Sandra Maria Correia
3
Batra, Rajeev
2
King, Ceridwyn
2
So, Kevin Kam Fung
2
Stylidis, Dimitrios
2
Xu, Honggang
2
Zhang, Hui
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alaei, Ali Reza
1
Ali, Faizan
1
Assaker, Guy
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Balachander, Subramanian
1
Barbieri, Carla
1
Bastiaansen, Marcel
1
Ben-Shaul, Michal
1
Bijmolt, Tammo H. A.
1
Boksem, Maarten
1
Brasel, S. Adam
1
Brooks, Gillian
1
Bui, Vinh
1
Carlson, Kurt
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chan, Hang-Yee
1
Chang, Chun-Tuan
1
Chekalina, Tatiana
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Zoey
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Dagogo-Jack, Sokiente W.
1
Dahl, Darren W.
1
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Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
302
Journal of retailing and consumer services
194
The journal of product & brand management
157
The journal of brand management : an international journal
142
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
64
Journal of international consumer marketing
55
Psychology & marketing
49
International journal of hospitality management
45
Journal of strategic marketing
45
Journal of travel and tourism marketing
44
Journal of Islamic marketing
41
Journal of promotion management : innovations in planning and applied research
40
International marketing review
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Marketing intelligence & planning
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Tourism management : research, policies, practice
34
European journal of marketing : EJM
33
International journal of advertising : the review of marketing communications
33
International journal of consumer studies
32
Marketing letters : a journal of research in marketing
30
Journal of global marketing
28
International journal of internet marketing and advertising : IJIMA
27
Journal of fashion marketing and management
27
SpringerLink / Bücher
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
The journal of consumer marketing
26
Tourism management perspectives : TMP
26
European journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
25
Journal of the Academy of Marketing Science
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Global business review
22
Young consumers : insight and ideas for responsible marketers
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
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ECONIS (ZBW)
52
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
3
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
4
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
7
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
8
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
9
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
10
Exploring resident-tourist interaction and its impact on tourists' destination image
Stylidis, Dimitrios
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 186-201
Persistent link: https://www.econbiz.de/10012794795
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