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~accessRights:"restricted"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Brand loyalty"
~type_genre:"Article in journal"
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Advertising effects
Advertising
Brand loyalty
Brand management
15
Markenführung
15
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14
Markenimage
14
Consumer behaviour
12
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12
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9
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Blanchflower, Tiffany M.
1
Cui, Annie Peng
1
Donkor, Georgina
1
Dwivedi, Abhishek
1
Fernandes, Maria Eduarda
1
Gaspar Ferreira, Alcina
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Hamilton, Mark
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Kakumani, Lavanyalatha
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Kawahara, Tatsuya
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Lin, Chien-Wei
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McDonald, Robert E.
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Muddangala, Naresh Babu
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Osei-Frimpong, Kofi
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1
Sengupta, Raghu Nandan
1
Sharma, Priyanka
1
Su, Lixun
1
Tran, Trang
1
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Journal of marketing theory and practice : JMTP
Journal of business research : JBR
75
International journal of advertising : the review of marketing communications
54
Journal of retailing and consumer services
52
The journal of product & brand management
52
Journal of marketing communications
46
The journal of brand management : an international journal
40
International journal of advertising : the quarterly review of marketing communications
33
Journal of advertising research
28
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising
25
Asia Pacific journal of marketing and logistics
21
International journal of internet marketing and advertising : IJIMA
21
Psychology & marketing
20
International journal of hospitality management
19
Marketing intelligence & planning
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing letters : a journal of research in marketing
16
Journal of promotion management : JPM
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of hospitality marketing & management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of strategic marketing
11
International journal of contemporary hospitality management
10
International journal of sports marketing & sponsorship
10
European journal of marketing : EJM
9
Global business review
9
Journal of marketing
9
European journal of marketing
8
International journal of consumer studies
8
Journal of marketing analytics : JMA
8
The journal of consumer marketing
8
Australasian marketing journal
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of the Academy of Marketing Science
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of market research
6
Journal of Islamic marketing
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ECONIS (ZBW)
9
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1
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
2
Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?
Gaspar Ferreira, Alcina
;
Fernandes, Maria Eduarda
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10013204877
Saved in:
3
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
4
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
5
Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
6
The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
Saved in:
7
The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
Saved in:
8
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
9
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : evidence from rural consumers of India
Parayitam, Satyanarayana
;
Kakumani, Lavanyalatha
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10012483488
Saved in:
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