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~accessRights:"restricted"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Online-Handel"
~subject:"Online-Marketing"
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Online-Handel
Online-Marketing
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
5
Social Web
4
Social web
4
Viral marketing
3
Virales Marketing
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Advertising
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Electronic Banking
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Jordan
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Jordanien
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1
Attitude towards advertisements
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Bankgeschäft
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Beziehungsmarketing
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Brand management
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Dwivedi, Yogesh Kumar
Baier, Daniel
6
Rana, Nripendra P.
5
Thaichon, Park
5
Akram, Umair
3
Bala, Pradip Kumar
3
Chang, Ya Ping
3
Elms, Jonathan
3
Fuentes, Christian
3
Hyun, Hyowon
3
Jin, Hyun Seung
3
Ladhari, Riadh
3
Lee, Daeho
3
Liébana-Cabanillas, Francisco
3
Paul, Justin
3
Rese, Alexandra
3
Shareef, Mahmud Akhter
3
Silva, Susana C.
3
Souiden, Nizar
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Ainsworth, Jeremy
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Alrawad, Mahmaod
2
Ansari, Aisha Rehman
2
Anselmsson, Johan
2
Arli, Denni
2
Ashfaq, Muhammad
2
Barari, Mojtaba
2
Barta, Sergio
2
Bashir, Shahid
2
Beckers, Joris
2
Belanche, Daniel
2
Brusch, Ines
2
Casper Ferm, Lars-Erik
2
Cebollada, Javier
2
Chen, Xuqi
2
Cheung, Man Lai
2
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Journal of promotion management : JPM
Journal of retailing and consumer services
Journal of business research : JBR
6
The marketing review
4
SpringerBriefs in Business
2
Advances in theory and practice of emerging markets
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Springer briefs in business
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
4
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1
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
2
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
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