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~accessRights:"restricted"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing and consumer services"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Borges, Adilson"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Wästlund, Erik"
~subject:"B-to-B-Marketing"
~subject:"Brand identification"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand identification
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
12
Beziehungsmarketing
9
Relationship marketing
9
Brand management
5
Markenführung
5
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Online retailing
4
Online-Handel
4
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
relationship marketing
3
Confidence
2
Customer experience
2
Customer value
2
Dienstleistungsqualität
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
Gamification
2
Ghana
2
Kundenwert
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Satisfaction
2
Service quality
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
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14
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14
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English
14
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Borges, Adilson
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Wästlund, Erik
Prentice, Catherine
14
Park, Jungkun
10
Dwivedi, Yogesh Kumar
8
Thaichon, Park
8
Klaus, Philipp
7
Lombart, Cindy
7
Quach, Sara
7
Rana, Nripendra P.
7
Septianto, Felix
7
Hollebeek, Linda D.
6
Jebarajakirthy, Charles
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Agag, Gomaa
5
Dhir, Amandeep
5
Kuppelwieser, Volker
5
Molinillo, Sebastian
5
Mortimer, Gary
5
Park, Eunil
5
Seger-Guttmann, Tali
5
Abdelmoety, Ziad Hassan
4
Baier, Daniel
4
Bogomolova, Svetlana
4
Cheah, Jun-Hwa
4
Elms, Jonathan
4
Eugene Cheng-xi Aw
4
Hyun, Hyowon
4
Japutra, Arnold
4
Kumar, Vikas
4
Louis, Didier
4
Paramita, Widya
4
Paul, Justin
4
Söderlund, Magnus
4
Talwar, Shalini
4
Wang, Xuequn
4
Anaya-Sánchez, Rafael
3
Baumann, Chris
3
Bilgihan, Anil
3
Cambra-Fierro, Jesús
3
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
3
European journal of marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Marketing intelligence & planning
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Service business
1
Society and business review
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
14
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14
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
Gamified in-store mobile
marketing
: the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
5
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
6
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
7
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
8
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
9
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
10
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
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