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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of services marketing"
~type_genre:"Article in journal"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
274
Relationship marketing
274
Consumer behaviour
148
Konsumentenverhalten
148
Customer satisfaction
106
Kundenzufriedenheit
106
Dienstleistungsqualität
93
Service quality
93
Brand management
43
Lieferantenmanagement
43
Markenführung
43
Supplier relationship management
43
Customer integration
42
Kundenintegration
42
Social Web
37
Social web
37
Brand image
34
Markenimage
34
Betriebliche Wertschöpfung
32
Value creation
32
Customer service
26
Customer value
26
Einzelhandel
26
Kundenservice
26
Kundenwert
26
Retail trade
26
Dienstleistungssektor
24
Internet marketing
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Online-Marketing
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Service industry
24
Confidence
23
Vertrauen
23
Brand
22
Markenartikel
22
Marketing management
21
Marketingmanagement
21
Customer experience
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Emotion
19
relationship marketing
18
Services
16
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Article
272
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2
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Article in journal
Aufsatz in Zeitschrift
274
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2
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English
274
Author
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Roy, Sanjit
5
Bruce, Helen L.
4
Klaus, Philipp
4
Aksoy, Lerzan
3
Alkire, Linda
3
Burton, Jamie
3
Fernandes, Teresa
3
Gil Saura, Irene
3
Hollebeek, Linda D.
3
Japutra, Arnold
3
Johnson, Lester W.
3
Simkin, Lyndon
3
Thaichon, Park
3
Akaka, Melissa Archpru
2
Amoako, George Kofi
2
Banik, Shanta
2
Benoit, Sabine
2
Dibb, Sally
2
Frazer, Lorelle
2
Furrer, Olivier
2
Gruber, Thorsten
2
Grönroos, Christian
2
Gustafsson, Anders
2
Hajli, Nick
2
Harrigan, Paul
2
Heinonen, Kristina
2
Jebarajakirthy, Charles
2
Ketron, Seth
2
Krolikowska, Ewa
2
Landers, V. Myles
2
Landry, Mikèle
2
Leckie, Civilai
2
Mattila, Anna S.
2
McColl-Kennedy, Janet R.
2
Menidjel, Choukri
2
Mishra, Sita
2
Paul, Justin
2
Pervan, Simon J.
2
Pilny, Henrietta Leonie
2
Rabbanee, Fazlul K.
2
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of strategic marketing
The journal of services marketing
Journal of business research : JBR
478
Journal of retailing and consumer services
466
Industrial marketing management : the international journal for industrial and high-tech firms
243
International journal of hospitality management
190
The journal of business & industrial marketing
94
Journal of the Academy of Marketing Science
86
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Journal of travel and tourism marketing
76
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
The journal of product & brand management
73
Marketing intelligence & planning
62
Journal of service management
56
The journal of brand management : an international journal
56
Journal of marketing
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Journal of retailing
51
Technological forecasting & social change : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Services marketing quarterly
50
Journal of service research
49
Psychology & marketing
47
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of production economics
40
The international review of retail, distribution and consumer research
40
Journal of marketing analytics : JMA
39
International journal of retail and distribution management
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Management science : journal of the Institute for Operations Research and the Management Sciences
36
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ECONIS (ZBW)
274
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274
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1
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
2
Service mega-disruptions : a conceptual model and research agenda
Vredenburg, Jessica
;
Kapitan, Sommer
;
Jang, Sharon
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10014473598
Saved in:
3
How customer incivility affects organization citizenship behavior : roles of depersonalization, resilience, and caring climate
Lee, Kangcheol
;
Gong, Taeshik
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 252-271
Persistent link: https://www.econbiz.de/10014515614
Saved in:
4
Does service recovery performance vary according to a service provider's perception of customer type? : the application of attachment theory
Sutikno, Bayu
;
Paramita, Widya
;
Rostiani, Rokhima
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 21-46
Persistent link: https://www.econbiz.de/10014514525
Saved in:
5
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
6
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
7
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
8
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
9
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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