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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
6
Celebrity-Werbung
6
Brand image
4
Markenimage
4
Athletes
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
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Sportler
2
1964-2013
1
Advertising effects
1
Artists
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Brand
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Celebrity branding
1
Celebrity selection
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Cognition
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Critical reviews
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David Bowie
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Employee retention
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FITradeoff
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Fuzzy logic
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Fuzzy sets
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Fuzzy-Set-Theorie
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Group decision-making
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Gruppenentscheidung
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Human brands
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Internet
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Internet celebrity
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Internet marketing
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Kognition
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Künstler
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Markenartikel
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Mitarbeiterbindung
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Multi-attribute
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Normative commitment
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Online-Marketing
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Para-social interaction
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Personal branding
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Chang, Yonghwan
1
Chennamaneni, Pavan Rao
1
Connaughton, Daniel P.
1
Dubey, Ashish
1
Eagar, Toni
1
Hu, Fang-Tzu
1
John-Mariadoss, Babu
1
Kaplanidou, Kyriaki
1
Lindridge, Andrew
1
Pomirleanu, Nadia
1
Sato, Shintaro
1
Schibrowsky, John A.
1
Shukla, Shekhar
1
Wang, Edward Shih-Tse
1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Journal of business research : JBR
23
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the review of marketing communications
12
Journal of retailing and consumer services
10
Journal of marketing communications
9
The journal of product & brand management
9
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Marketing intelligence & planning
6
Global business review
4
International journal of hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of current issues and research in advertising
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
International journal of market research
3
International journal of nonprofit & voluntary sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
Inventi impact: retailing & consumer services
3
Journal of advertising
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing theory and practice : JMTP
3
The journal of brand management : an international journal
3
Vision : the journal of business perspective
3
Arts and the market : AAM
2
European Sport management quarterly : ESMQ
2
European journal of marketing
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
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ECONIS (ZBW)
6
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1
Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
Saved in:
2
Celebrity selection in social media ecosystems : a flexible and interactive framework
Shukla, Shekhar
;
Dubey, Ashish
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 189-220
Persistent link: https://www.econbiz.de/10013277400
Saved in:
3
Influence of self-disclosure of Internet celebrities on normative commitment : the mediating role of para-social interaction
Wang, Edward Shih-Tse
;
Hu, Fang-Tzu
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 292-309
Persistent link: https://www.econbiz.de/10013277428
Saved in:
4
When infamy becomes fame : the positive side of negative athlete publicity
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 401-411
Persistent link: https://www.econbiz.de/10011920129
Saved in:
5
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
6
Resolving contradictions in human brand celebrity and iconicity
Eagar, Toni
;
Lindridge, Andrew
-
2015
Persistent link: https://www.econbiz.de/10011657597
Saved in:
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