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~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bozkurt, Sıddık"
~person:"Coker, Kesha K."
~person:"Loureiro, Sandra Maria Correia"
~person:"Park, Jungkun"
~subject:"Consumer behaviour"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
SME
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Social Web
4
Social web
4
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Marketing ethics
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Relationship marketing
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Social media marketing
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Viral marketing
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Virales Marketing
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Word-of-mouth marketing
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Online-Handel
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PROCESS Model 1
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Perceived social media agility
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Self-determination theory
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Bozkurt, Sıddık
Coker, Kesha K.
Loureiro, Sandra Maria Correia
Park, Jungkun
Altobello, Suzanne A.
2
Elsharnouby, Mohamed H.
2
Farhang, Maryam
2
Hao, Andy
2
Kim, Seeun
2
Ma, Zecong
2
Paul, Justin
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Yoon, Hye Jin
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AbouAish, Ehab
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Adjei, Mavis T.
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Agrawal, Shiv Ratan
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Ahmed, Asad
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Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Apadula, Lauren Trabold
1
Arcand, Manon
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagatini, Francine Zanin
1
Bagherzadeh, Ramin
1
Bamford, David
1
Banerjee, Syagnik
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Baptista, Paulo de Paula
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Barger, Victor
1
Barger, Victor A.
1
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Bilro, Ricardo Godinho
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Boateng, Henry
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Brandt, Alan
1
Bright, Laura F.
1
Broilo, Patricia Liebesny
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Campbell, Jeffery M.
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Chen, Chunfeng
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
20
Journal of promotion management : innovations in planning and applied research
7
The journal of product & brand management
4
International journal of hospitality management
3
International journal of retail and distribution management
3
The Cornell hospitality quarterly
3
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of travel and tourism marketing
2
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of air transport management
1
Journal of communication management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Psychology & marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
4
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1
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
Saved in:
4
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
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