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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~person:"Connaughton, Daniel P."
~person:"López-Pérez, María Eugenia"
~person:"Tandon, Anushree"
~subject:"Celebrity endorsement"
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Search: subject_exact:"Testimonial advertising"
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Celebrity endorsement
Celebrity-Werbung
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Consumer behaviour
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Advertising effects
1
And purchase intention
1
Athletes
1
Beziehungsmarketing
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Brand extension
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Connaughton, Daniel P.
López-Pérez, María Eugenia
Tandon, Anushree
Ashfaq, Muhammad
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Centeno-Velázquez, Edgar
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
2
Authenticity, fit and product type : testing a celebrity brand extension model cross-culturally
Osorio, María Lucila
;
Centeno-Velázquez, Edgar
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665982
Saved in:
3
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
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