//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Attitude change"
~subject:"Biometrics data"
~subject:"Brand management"
~subject:"Cognitive"
~subject:"Destination brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Narrative Methode"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Attitude change
Biometrics data
Brand management
Cognitive
Destination brand attitude
Narrative Methode
5
Narrative method
5
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Psychology of advertising
2
Storytelling
2
Werbepsychologie
2
Werbewirkung
2
Werbung
2
Affective
1
Biometrics
1
Biometrie
1
Brand
1
Branding
1
Cognition
1
Construal level
1
Department store
1
Destination management
1
Destination short videos
1
Destinationsmanagement
1
Discomfort
1
Emotion
1
Employee retention
1
Eye tracking
1
Facial expression analysis
1
Handelsmarke
1
Humanizing
1
Influencer community
1
Inspiration
1
Instagram
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Abraham, Christopher
1
Cao, Xinyue
1
Driver, Nicholas
1
Hamelin, Nicolas
1
Hjelmgren, Daniel
1
Hu, JiaJing
1
Lipscombe, Joe
1
Liu, Yan
1
Pillai, Jayarethanam
1
Qu, Zhirui
1
Thaichon, Park
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of strategic marketing
10
The journal of brand management : an international journal
5
Business horizons
4
The journal of product & brand management
4
Springer eBook Collection
3
SpringerLink / Bücher
3
Journal of business research : JBR
2
Journal of media business studies
2
Journal of the Academy of Marketing Science
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in culture, tourism and hospitality research
1
Brand the Future : systematische Markenentwicklung im B2B
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of hospitality marketing & management
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Management for Professionals
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing intelligence & planning
1
Marketing und Innovation in disruptiven Zeiten
1
New luxury management : creating and managing sustainable value across the organization
1
Palgrave pivot
1
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
1
Routledge research in design studies
1
Service business
1
The role of brands in an era of over-information
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the destination short video affects the customers' attitude : the role of narrative transportation
Cao, Xinyue
;
Qu, Zhirui
;
Liu, Yan
;
Hu, JiaJing
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648976
Saved in:
2
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
3
Creating a compelling brand meaning by orchestrating stories : the case of Scandinavia's largest department store
Hjelmgren, Daniel
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011556654
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->