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~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Markenführung
Online-Marketing
Vertriebsweg
Consumer behaviour
475
Konsumentenverhalten
475
Online retailing
313
Online-Handel
313
Social Web
202
Social web
202
E-commerce
171
Electronic Commerce
170
Internet marketing
162
Beziehungsmarketing
145
Relationship marketing
145
Einzelhandel
135
Retail trade
135
Customer satisfaction
91
Kundenzufriedenheit
91
Viral marketing
70
Virales Marketing
70
Brand management
65
Confidence
54
Vertrauen
54
Brand image
53
Dienstleistungsqualität
53
Markenimage
53
Service quality
53
Social media
51
Distribution channel
43
Emotion
34
Innovation adoption
34
Innovationsakzeptanz
34
Customer integration
33
Kundenintegration
33
Fashion
31
Mode
31
Website
30
Mobile communications
27
Mobilkommunikation
27
Advertising effects
26
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2
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Article
224
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Article in journal
224
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224
Conference paper
1
Konferenzbeitrag
1
Language
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English
224
Author
All
Dwivedi, Yogesh Kumar
5
Rana, Nripendra P.
5
Thaichon, Park
4
Kumar, Jitender
3
Lee, Daeho
3
Shareef, Mahmud Akhter
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Bala, Pradip Kumar
2
Barta, Sergio
2
Belanche, Daniel
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Chang, Ya Ping
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Dall'Olmo Riley, Francesca
2
Dhir, Amandeep
2
Duan, Yongrui
2
Eugene Cheng-xi Aw
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Hand, Chris
2
Harris, Patricia
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Archana
2
Kumar, Sushant
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
324
SpringerLink / Bücher
136
International journal of internet marketing and advertising : IJIMA
107
International journal of advertising : the review of marketing communications
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Springer eBook Collection
90
Journal of marketing communications
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
76
International journal of hospitality management
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Information systems research : ISR
66
Tourism management : research, policies, practice
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of internet commerce
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
The journal of product & brand management
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Electronic commerce research
54
Journal of advertising research
46
The journal of brand management : an international journal
46
Journal of management information systems : JMIS
42
Journal of marketing
41
International journal of contemporary hospitality management
40
Asia Pacific journal of marketing and logistics
39
International journal of advertising : the quarterly review of marketing communications
39
Marketing intelligence & planning
39
Psychology & marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Business horizons
37
Journal of hospitality marketing & management
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
European journal of operational research : EJOR
36
International journal of electronic marketing and retailing : IJEMR
33
International journal of technology marketing : IJTMkt
31
Journal of strategic marketing
31
Journal of travel and tourism marketing
31
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ECONIS (ZBW)
224
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61
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
62
Impact of apps aesthetics on revisit intentions of food delivery apps : the mediating role of pleasure and arousal
Kumar, Sushant
;
Jain, Aarushi
;
Hsieh, Jung-Kuei
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665879
Saved in:
63
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
64
Determinants of purchase luxury counterfeit products in social commerce : the mediating role of compulsive
internet
use
Islam, Tahir
;
Pitafi, Abdul Hameed
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648864
Saved in:
65
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
66
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
67
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
68
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
69
The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
70
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
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