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~isPartOf:"Journal of strategic marketing"
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Johnson, Lester W.
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ECONIS (ZBW)
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Can you ask "too much" of your customers?
Landers, V. Myles
;
Gabler, Colin B.
;
Hardman, Haley E.
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10014276929
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2
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
3
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Inertia in services : causes and consequences for switching
Gray, David
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 485-498
Persistent link: https://www.econbiz.de/10011801570
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