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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Baker, Thomas L."
~person:"Gwinner, Kevin P."
~person:"Kumar, V."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Bystander effect"
~subject:"Germany"
~subject:"Loyalty rewards"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
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Relationship marketing
16
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10
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Baker, Thomas L.
Gwinner, Kevin P.
Kumar, V.
Lam, Son K.
Steinhoff, Lena
Palmatier, Robert W.
5
Ruyter, Ko de
3
Verhoef, Peter C.
3
Arunachalam, S.
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
Routledge studies in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
5
Journal of business research : JBR
4
Journal of international marketing
3
Journal of marketing research : JMR
3
SpringerLink / Bücher
3
Handbook of research on customer engagement
2
Palgrave Executive Essentials
2
Springer Texts in Business and Economics
2
Customer engagement marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Psychology & marketing
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Springer eBook Collection / Business and Management
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
8
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
9
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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