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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Steinhoff, Lena"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
~type_genre:"Article in journal"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
12
Consumer behaviour
6
Konsumentenverhalten
6
Customer relationship management
3
Kundenbindungsprogramm
3
Lieferantenmanagement
3
Loyalty program
3
Supplier relationship management
3
Customer loyalty
2
Salespeople
2
Verkaufspersonal
2
Ambidexterity
1
Ambidextrous organization
1
B-to-B-Marketing
1
Behavioral ambidexterity
1
Brand equity
1
Brand image
1
Business-to-business marketing
1
Buyer advocacy
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Bystander effect
1
Cannibalization
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Coalition
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Cognition
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Cognitive response theory
1
Confidence
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Cross-buying
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Customer engagement
1
Customer equity
1
Customer inertia
1
Customer integration
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Customer purchases
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Customer relationship stages
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Customer satisfaction
1
Customer value
1
Customer-centric structure
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Distribution channel
1
Dynamic capabilities
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Article in journal
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11
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English
11
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Gwinner, Kevin P.
Lam, Son K.
Steinhoff, Lena
Verhoef, Peter C.
Kumar, V.
6
Palmatier, Robert W.
4
Ruyter, Ko de
3
Arunachalam, S.
2
Baker, Thomas L.
2
DeCarlo, Thomas E.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grewal, Dhruv
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henneberg, Stephan
2
Homburg, Christian
2
Jozic, Danijel
2
Kashmiri, Saim
2
Krafft, Manfred
2
Marinova, Detelina
2
Morgan, Neil A.
2
Nicol, Cameron Duncan
2
Scheer, Lisa K.
2
Sharma, Amalesh
2
Smith, Andrew N.
2
Tillmanns, Sebastian
2
Venkatesan, Rajkumar
2
Voorhees, Clay M.
2
Walsh, Gianfranco
2
Zhang, Jonathan Z.
2
Agnihotri, Raj
1
Albrecht, Arne Keno
1
Almeida, Marcos Inácio Severo de
1
Andrews, Michelle
1
Arnold, Mark J.
1
Arora, Sandeep
1
Asselmann, Daniel
1
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Journal of the Academy of Marketing Science
Routledge studies in marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Journal of international marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
7
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
8
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
9
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
10
Identifying effective hunters and farmers in the salesforce: a dispositional–situational framework
DeCarlo, Thomas E.
;
Lam, Son K.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 415-439
Persistent link: https://www.econbiz.de/10011563219
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