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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"SpringerLink / Bücher"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
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Konsumentenverhalten
Marketing
Beziehungsmarketing
346
Relationship marketing
346
Kundenmanagement
141
Consumer behaviour
100
Deutschland
100
Germany
100
Theorie
52
Theory
52
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46
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41
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39
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36
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35
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35
Marketingmanagement
35
Lieferantenmanagement
34
Supplier relationship management
34
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32
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32
Kundenintegration
30
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29
Kundenwert
29
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Kumar, V.
7
Fink, Klaus-J.
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Foscht, Thomas
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Harmeling, Colleen M.
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Swoboda, Bernhard
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Venkatesan, Rajkumar
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3
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2
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2
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2
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2
Ruyter, Ko de
2
Schramm-Klein, Hanna
2
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2
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1
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1
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
Journal of retailing and consumer services
392
Journal of business research : JBR
297
International journal of hospitality management
124
The journal of services marketing
75
The journal of product & brand management
67
Asia Pacific journal of marketing and logistics
58
Journal of strategic marketing
54
Journal of travel and tourism marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of hospitality marketing & management
53
The journal of brand management : an international journal
51
International journal of contemporary hospitality management
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Marketing intelligence & planning
44
The service industries journal
43
Journal of retailing
42
Tourism management : research, policies, practice
41
International journal of retail and distribution management
38
Psychology & marketing
38
Service business
38
Journal of service management
37
The international review of retail, distribution and consumer research
35
Services marketing quarterly
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
31
Journal of marketing analytics : JMA
29
European journal of marketing
28
Journal of marketing
28
Journal of internet commerce
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
International journal of internet marketing and advertising : IJIMA
26
Journal of service research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
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ECONIS (ZBW)
120
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1
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
2
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
3
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
4
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
7
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
8
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
9
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
10
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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