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~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Konsumentenverhalten
Beziehungsmarketing
3
Consumer behaviour
3
Relationship marketing
3
Brand equity
1
Brand image
1
Cannibalization
1
Coalition
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Event study
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
1
Loyalty program
1
Loyalty programs
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multi-level analysis
1
Partnership
1
Purchase reinforcement
1
Service industry
1
Service quality
1
Shareholder Value
1
Shareholder value
1
Synergy
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
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Article in journal
Aufsatz in Zeitschrift
3
Language
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English
Author
All
Ko, Eunju
Verhoef, Peter C.
Kumar, V.
7
Grewal, Dhruv
5
Ruyter, Ko de
4
Hagtvedt, Henrik
3
Motyka, Scott
3
Schlager, Tobias
3
Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Brasel, S. Adam
2
Burton, Scot
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cleeren, Kathleen
2
Cui, Anna Shaojie
2
Dellaert, Benedict G. C.
2
Duhachek, Adam
2
Eggert, Andreas
2
Giebelhausen, Michael
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Heinberg, Martin
2
Homburg, Christian
2
Houston, Mark B.
2
Inman, J. Jeffrey
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Kleijnen, Mirella H. P.
2
Kohli, Chrianjeev
2
Kranzbühler, Anne-Madeleine
2
Lehmann, Donald R.
2
Liu, Jingwen
2
Mahr, Dominik
2
Mu, Jifeng
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing
2
Journal of marketing
2
Journal of retailing
2
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
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