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~accessRights:"restricted"
~isPartOf:"Kom / Kommission der Europäischen Gemeinschaften"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Film industry"
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Film industry
Filmwirtschaft
4
movies
2
China
1
Competition
1
Consumer behaviour
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Emerging economies
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Hollywood
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International marketing
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Internationales Marketing
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Product design
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business stealing
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cannibalization
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colorism
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digitization
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entertainment marketing
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entry
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Anderson, Eric T.
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
1
Gordon, Brett R.
1
Gutiérrez-Navratil, Fernanda
1
Hermosilla, Manuel
1
Orhun, A. Yeşim
1
Prieto-Rodriguez, Juan
1
Venkataraman, Sriram
1
Wang, Wenbo
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Yang, Joonhyuk
1
Zhang, Qiang
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Kom / Kommission der Europäischen Gemeinschaften
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of cultural economics
16
Journal of business research : JBR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Applied economics letters
9
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
The journal of media economics
8
Journal of media business studies
7
Economic research
6
Journal of global fashion marketing : JGfM
6
Applied economics
5
International journal of advertising : the review of marketing communications
5
Journal of the Academy of Marketing Science
5
Information economics and policy : IEP
4
Journal of marketing
4
Journal of promotion management : JPM
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The American journal of economics and sociology
4
Arts and the market : AAM
3
Business history
3
Business history review
3
Discussion paper / Centre for Economic Policy Research
3
Economic development quarterly : the journal of American economic revitalization
3
Enterprise & society : the international journal of business history
3
European journal of marketing : EJM
3
Human relations
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management
3
Journal of education for business
3
Journal of promotion management : innovations in planning and applied research
3
Review of industrial organization
3
Review of marketing science
3
Springer eBook Collection / Business and Management
3
Technological forecasting & social change : an international journal
3
The B.E. journal of economic analysis & policy
3
Tourism management : research, policies, practice
3
Working paper / National Bureau of Economic Research, Inc.
3
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ECONIS (ZBW)
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1
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
2
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
3
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
4
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
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