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~accessRights:"restricted"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Consumer behaviour
Customer satisfaction
Konsumentenverhalten
407
Brand management
174
Markenführung
174
Brand image
140
Markenimage
140
Brand
112
Markenartikel
110
Beziehungsmarketing
71
Relationship marketing
71
Social Web
49
Social web
49
Preismanagement
46
Pricing strategy
46
Internet marketing
44
Online-Marketing
44
Theorie
42
Theory
42
Online retailing
34
Online-Handel
34
Einzelhandel
33
Retail trade
33
Luxury goods
32
Luxusgüter
32
Experiment
29
Werbewirkung
25
Viral marketing
22
Virales Marketing
22
Advertising
20
Werbung
20
Emotion
19
Brand loyalty
18
Corporate Social Responsibility
18
Corporate social responsibility
18
Marketing management
18
Marketingmanagement
18
Personality psychology
18
Persönlichkeitspsychologie
18
E-commerce
17
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Article
407
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Article in journal
407
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407
Conference paper
3
Konferenzbeitrag
3
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English
407
Author
All
Girotra, Karan
4
Kulczynski, Alicia
4
Simchi-Levi, David
4
Abratt, Russell
3
Baxter, Stacey M.
3
Belavina, Elena
3
Choe, Chongwoo
3
Cui, Shiliang
3
Dukes, Anthony
3
Gao, Fei
3
Ghose, Anindya
3
Gil Saura, Irene
3
Guo, Liang
3
Hosanagar, Kartik
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Lee, Dokyun
3
Sashittal, Hemant Chaitanya
3
Vulcano, Gustavo
3
Šerić, Maja
3
Agarwal, Sumit
2
Allon, Gad
2
Amaldoss, Wilfred
2
Bassamboo, Achal
2
Berenguer Contrí, Gloria
2
Bronnenberg, Bart J.
2
Buell, Ryan W.
2
Chan, Tat
2
Cho, Soo-Haeng
2
Confente, Ilenia
2
Dens, Nathalie
2
Duenyas, Izak
2
Farias, Vivek F.
2
Gallino, Santiago
2
Gathergood, John
2
Gaur, Vishal
2
Gauri, Dinesh Kumar
2
Gu, Chris
2
Gunasti, Kunter
2
Heine, Klaus
2
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Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,398
International journal of hospitality management
518
International journal of consumer studies
315
SpringerLink / Bücher
284
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
243
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Journal of marketing communications
215
Journal of travel and tourism marketing
212
Journal of Islamic marketing
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of international consumer marketing
187
Journal of retailing
180
International journal of advertising : the review of marketing communications
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of hospitality marketing & management
164
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
152
Journal of the Academy of Marketing Science
151
Marketing intelligence & planning
148
The international review of retail, distribution and consumer research
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
136
Discussion papers / CEPR
132
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
132
Journal of marketing
131
Journal of strategic marketing
131
Journal of internet commerce
128
Journal of fashion marketing and management
127
Journal of economic behavior & organization : JEBO
123
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ECONIS (ZBW)
407
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
Comparative statics of disclosure statements
Burkovskaya, Anastasia
;
Li, Jian
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1410-1427
Persistent link: https://www.econbiz.de/10014515035
Saved in:
5
Consumer time budgets and grocery shopping behavior
Bronnenberg, Bart J.
;
Klein, Tobias J.
;
Xu, Yan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1596-1612
Persistent link: https://www.econbiz.de/10014515096
Saved in:
6
Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad
;
Chen, George H.
;
Lee, Dokyun
;
Smith, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
Saved in:
7
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
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