Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Year of publication: |
2024
|
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Authors: | Ertekin, Necati ; Ding, Yuanyuan ; Donohue, Karen |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 4, p. 2047-2065
|
Subject: | consumer returns | empirical retail operations | open-box products | visual merchandising | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Produktivität | Productivity | Ladengestaltung | Store design |
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