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~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Foreign investment"
~subject:"Konsumentenverhalten"
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Consumer behaviour
Foreign investment
Konsumentenverhalten
Social Web
35
Social web
35
Internet marketing
28
Online-Marketing
27
Beziehungsmarketing
18
Relationship marketing
18
Brand management
12
Markenführung
12
Social media
11
Brand image
8
Markenimage
8
E-commerce
6
Electronic Commerce
6
Internet
6
Advertising effects
5
Brand
5
Markenartikel
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
Customer integration
4
Influencer marketing
4
Kundenintegration
4
Marketing management
4
Marketingmanagement
4
Viral marketing
4
Virales Marketing
4
Virtual reality
4
Virtuelle Realität
4
B-to-B-Marketing
3
Business-to-business marketing
3
Co-creation
3
Facebook
3
Innovation adoption
3
Innovationsakzeptanz
3
Lieferantenmanagement
3
Social media marketing
3
Sport event
3
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Article
28
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28
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28
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English
28
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Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Ahn, Jiseon
1
Alasker, Thamir Hamad
1
Bartsch, Silke
1
Beverland, Michael
1
Boateng, Henry
1
Bogoevska-Gavrilova, Irena
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Chauhan, Sumedha
1
Cho, Heetae
1
Ciunova-Shuleska, Anita
1
Claro, Danny Pimentel
1
Dobele, Angela
1
Elsotouhy, Mohamed M.
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Ghonim, Mohamed A.
1
Goi, Chai Lee
1
Gupta, Parul
1
Gvozdanovic, Igor
1
Göbel, Fabian
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Hyde, Kenneth F.
1
Ilkan, Mustafa
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
Jayasimha, K. R.
1
Ji, Chunli
1
Joo, Dongoh
1
Kalam, Abul
1
Kang, Jun
1
Kaur, Simran
1
Khashan, Mohamed A.
1
Kian Yeik Koay
1
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Marketing intelligence & planning
Journal of business research : JBR
296
Journal of retailing and consumer services
227
The journal of world investment & trade : law, economics, politics
137
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
Technological forecasting & social change : an international journal
75
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Journal of internet commerce
59
SpringerLink / Bücher
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Discussion paper / Centre for Economic Policy Research
51
Journal of promotion management : innovations in planning and applied research
51
International business review : the official journal of the European International Business Academy
49
The journal of product & brand management
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Tourism management : research, policies, practice
47
Journal of travel and tourism marketing
40
International journal of hospitality management
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of consumer studies
38
Asia Pacific journal of marketing and logistics
37
Springer eBook Collection
36
The journal of brand management : an international journal
35
Electronic commerce research
34
Working paper / National Bureau of Economic Research, Inc.
34
World Bank E-Library Archive
33
Discussion papers / CEPR
32
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Journal of international money and finance
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of strategic marketing
30
Global business review
29
Journal of global marketing
28
Journal of hospitality marketing & management
28
Journal of marketing management : MM
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
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ECONIS (ZBW)
28
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28
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
6
Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.
;
Elsotouhy, Mohamed M.
;
Alasker, …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
Saved in:
7
Meta-analysis of augmented reality marketing
Kumar, Harish
;
Gupta, Parul
;
Chauhan, Sumedha
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 110-123
Persistent link: https://www.econbiz.de/10013532117
Saved in:
8
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
9
Shopping with perceived benefits of sustainable consumption in online resale platforms
Ahn, Jiseon
;
Kwon, Jookyung
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013172972
Saved in:
10
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
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