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~isPartOf:"Marketing intelligence & planning"
~subject:"Entrepreneurship approach"
~subject:"Konsumentenverhalten"
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Entrepreneurship approach
Konsumentenverhalten
Bibliometrics
8
Bibliometrie
8
Consumer behaviour
6
Systematic literature review
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Bibliometric analysis
3
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3
Literature review
3
Markenimage
3
Relationship marketing
3
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2
Co-occurrence analysis
2
Consumer behavior
2
Customer experience
2
Brand
1
Brand crisis
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Brand equity
1
Brand hate
1
Brand hate community
1
Business to business relationships
1
Citation analysis
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Co-citation analysis
1
Consumer demand
1
Consumer experience
1
Consumer motivation
1
Consumer-based brand equity
1
Content analysis
1
Customer brand co-creation
1
Customer integration
1
Customer value
1
Data mining
1
Einzelhandel
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Electric vehicle
1
Elektrofahrzeug
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Environmental management
1
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1
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6
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Cai, Rongjiang
1
Cheng, Yue
1
Das, Gopal
1
Gupta, Damini Goyal
1
Heldt, Rodrigo
1
Hollebeek, Linda D.
1
Jain, Varsha
1
Joshipura, Mayank
1
Kalro, Hitesh
1
Kar, Arpan Kumar
1
Khare, Arpita
1
Kukk, Jana
1
Kumar, Prashant
1
Luce, Fernando Bins
1
Lv, Tao
1
Oliveira, Marta Olivia Rovedder de
1
Shin, Hyunju
1
Silveira, Cleo Schmitt
1
Varshneya, Geetika
1
Wang, Xiaoguang
1
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Marketing intelligence & planning
Journal of business research : JBR
58
International journal of consumer studies
32
International journal of hospitality management
24
Journal of retailing and consumer services
19
International journal of contemporary hospitality management
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Technological forecasting & social change : an international journal
10
Tourism management : research, policies, practice
10
Electronic commerce research
9
International entrepreneurship and management journal
9
Journal of consumer marketing
9
The marketing review
9
Journal of hospitality marketing & management
8
Entrepreneurship and regional development : an international journal
7
Journal of marketing communications
7
Journal of travel and tourism marketing
7
Management review quarterly
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
The international review of retail, distribution and consumer research
6
The journal of services marketing
6
Entrepreneurship theory and practice : ET&P
5
European journal of marketing
5
European management journal
5
Journal of Islamic marketing
5
Journal of enterprising culture
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Small business economics : an international journal
5
Electronic markets : EM ; the international journal of electronic commerce and business media
4
International marketing review
4
Journal of international consumer marketing
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of small business and entrepreneurship : JSBE
4
International journal of Indian culture and business management : IJICBM
3
International journal of entrepreneurial behavior & research
3
International journal of internet marketing and advertising : IJIMA
3
International journal of retail and distribution management
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ECONIS (ZBW)
6
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1
Luxury experience and consumer behavior : a literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
2
Product attributes and benefits : integrated framework and research agenda
Kalro, Hitesh
;
Joshipura, Mayank
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10014313028
Saved in:
3
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
4
Fuel vehicles or new energy vehicles? : a study on the differentiation of vehicle consumer demand based on online reviews
Wang, Xiaoguang
;
Cheng, Yue
;
Lv, Tao
;
Cai, Rongjiang
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1236-1251
Persistent link: https://www.econbiz.de/10014428933
Saved in:
5
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
6
Experiential value : a
review
and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
Saved in:
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