//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IM"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Social web
35
Internet marketing
28
Online-Marketing
28
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Beziehungsmarketing
19
Relationship marketing
19
Brand management
17
Markenführung
17
Brand image
11
Markenimage
11
Social media
11
Marketing
10
Brand
7
Markenartikel
7
Advertising effects
6
Werbewirkung
6
Firm performance
5
Influencer marketing
5
Market segmentation
5
Marketing strategy
5
Marktsegmentierung
5
Unternehmenserfolg
5
Advertising
4
B-to-B-Marketing
4
Business-to-business marketing
4
Customer integration
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Online retailing
4
Online-Handel
4
Viral marketing
4
Virales Marketing
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Dobele, Angela
2
Lim, Weng Marc
2
Omkar Dastane
2
Abubakar, Abubakar Mohammed
1
Ahmed, Riaz Uddin
1
Aini Aman
1
Bartsch, Silke
1
Beverland, Michael
1
Bogoevska-Gavrilova, Irena
1
Brito, Eliane Pereira Zamith
1
Casidy, Riza
1
Cawsey, Timothy
1
Chaudhary, Harish
1
Chauhan, Anurag
1
Ciunova-Shuleska, Anita
1
Cooper, Tony
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Farrelly, Francis
1
Fernandez, Dahlia
1
Fernando, Angeline Gautami
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Goi, Chai Lee
1
Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Huhman, Bruce A.
1
Hyde, Kenneth F.
1
Ilkan, Mustafa
1
Irigaray, Hélio Arthur Reis
1
Islam, Jamid Ul
1
Jayasimha, K. R.
1
Jha, Abhishek Kumar
1
Ji, Chunli
1
Kalam, Abul
1
Kaur, Simran
1
more ...
less ...
Published in...
All
Marketing intelligence & planning
Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
96
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Business horizons
48
Discussion papers / CEPR
48
Journal of information & knowledge management : JIKM
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
The journal of brand management : an international journal
45
Finance research letters
43
Journal of travel and tourism marketing
43
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencers' smiles work regardless of product and message
Kim, Taeyeon
;
Read, Glenna L.
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10013393439
Saved in:
2
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
5
Influencer recommendation system : choosing the right influencer using a network analysis approach
Jha, Abhishek Kumar
;
Ray, Sanjog
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1197-1212
Persistent link: https://www.econbiz.de/10014428931
Saved in:
6
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
7
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
8
Virtual reality in digital marketing : research agenda based on bibliometric reflection
Zaki, Hafizah Omar
;
Fernandez, Dahlia
;
Omkar Dastane
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 505-524
Persistent link: https://www.econbiz.de/10014313040
Saved in:
9
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
10
Understanding destination evangelism : a social media viewpoint
Sharma, Purvendu
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10013172907
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->