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~accessRights:"restricted"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Konsumentenverhalten"
~subject:"Signaling"
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Konsumentenverhalten
Signaling
Signalling
4
Consumer behaviour
3
Status
2
Theorie
2
Theory
2
Accessibility-diagnosticity
1
Advertising
1
Asymmetric information
1
Asymmetrische Information
1
Beziehungsmarketing
1
COVID-19
1
Confidence
1
Conspicuous consumption
1
Consumer behavior
1
Coronavirus
1
Customer orientation
1
Customer satisfaction
1
Decision
1
Decision making
1
Econometric models
1
Entscheidung
1
Experiment
1
Features
1
Führungskräfte
1
Hard-selling orientation
1
Holiday behaviour
1
Impact assessment
1
Interdependent preferences
1
Kundenzufriedenheit
1
Managers
1
Maximizers
1
Nachfrageinterdependenz
1
Overpayment
1
Panel
1
Panel data
1
Panel study
1
Perceived quality
1
Preismanagement
1
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English
4
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Blanchard, Simon J.
1
Brannon, Daniel C.
1
Garvey, Aaron M.
1
Golmohammadi, Alireza
1
Keller, Kevin Lane
1
Lehmann, Donald R.
1
Rajavi, Koushyar
1
Soltwisch, Brandon W.
1
Tagashira, Takumi
1
Winterich, Karen Page
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Marketing letters : a journal of research in marketing
Journal of economic theory
18
Journal of business research : JBR
17
Journal of economic behavior & organization : JEBO
15
European economic review : EER
11
International journal of industrial organization
10
Games and economic behavior
8
International journal of hospitality management
8
Journal of public economics
8
Discussion papers / CEPR
7
Journal of retailing and consumer services
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Economics Letters
6
European journal of operational research : EJOR
6
Games and Economic Behavior
6
The Journal of Real Estate Finance and Economics
6
Economic Theory
5
Journal of Economic Behavior & Organization
5
Journal of business ethics : JOBE
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Review of quantitative finance and accounting
5
Technological forecasting & social change : an international journal
5
The journal of corporate finance : contracting, governance and organization
5
The journal of product & brand management
5
Theory and decision : an international journal for multidisciplinary advances in decision science
5
Economic modelling
4
Finance research letters
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International Journal of Industrial Organization
4
International review of economics & finance : IREF
4
International review of law and economics
4
Journal of Corporate Finance
4
Journal of Environmental Economics and Management
4
Journal of banking & finance
4
Journal of behavioral and experimental economics
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research
4
Management Science
4
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ECONIS (ZBW)
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1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
2
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
3
If it has lots of bells and whistles, it must be the best : how maximizers and satisficers evaluate feature-rich versus feature-poor products
Brannon, Daniel C.
;
Soltwisch, Brandon W.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011780895
Saved in:
4
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
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