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~accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Das, Gopal"
~subject:"Brand"
~subject:"Canada"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Country report"
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Brand
Canada
Konsumentenverhalten
Consumer behaviour
4
Geschenk
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Gifts
3
gift giving
2
self-other decision making
2
Advertising
1
Advertising effects
1
Altruism
1
Altruismus
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advertising
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analytic thinking
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arousal
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Das, Gopal
Yi, Youjae
6
Chan, Eugene Y.
5
Amar, Moty
3
Gvili, Yaniv
3
Jiang, Yushi
3
Kou, Sining
3
Liu, Wumei
3
Tal, Aner
3
Al-Nabhani, Khalid
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Babin, Barry J.
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Bodur, H. Onur
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Chang, Yaping
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DelVecchio, Devon
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Duan, Shen
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Eastman, Jacqueline Kilsheimer
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Esmark Jones, Carol L.
2
Filieri, Raffaele
2
Givi, Julian
2
Grohmann, Bianca
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Hinsch, Christian
2
Hollebeek, Linda D.
2
Huang, Yunhui
2
Jia, Yanli
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Jiang, Yuwei
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McLean, Graeme J.
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Meng, Lu
2
Mishrab, Aditya Shankar
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Mukherjee, Avinandan
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Nataraajan, Rajan
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Onel, Naz
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Psychology & marketing
Journal of business research : JBR
6
Journal of strategic marketing
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Journal of retailing and consumer services
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The journal of services marketing
2
Global business review
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
4
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
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