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~isPartOf:"Service business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
297
Konsumentenverhalten
297
Brand management
188
Markenführung
188
Brand image
153
Markenimage
153
Brand
115
Markenartikel
113
Beziehungsmarketing
89
Relationship marketing
89
Kundenzufriedenheit
52
Social Web
46
Social web
46
Dienstleistungsqualität
37
Service quality
37
Internet marketing
34
Luxury goods
34
Luxusgüter
34
Online-Marketing
34
Emotion
27
Brand loyalty
20
Personality psychology
19
Persönlichkeitspsychologie
19
Viral marketing
19
Virales Marketing
19
Werbewirkung
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Marketing management
16
Marketingmanagement
16
Confidence
15
Markentreue
15
Vertrauen
15
Einzelhandel
14
Retail trade
14
Satisfaction
14
Social media
14
Brand equity
10
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71
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Baxter, Stacey M.
2
Gil Saura, Irene
2
Kulczynski, Alicia
2
To, W. M.
2
Yagil, Dana
2
Aa, Zanna van der
1
Ahmadi, Hormoz
1
Ahn, Jinwoo
1
Ajitha, Soundararaj
1
Alan, Alev Kocak
1
Alexander, Nicholas
1
Andreini, Daniela
1
Avramova, Yana R.
1
Back, Ki-Joon
1
Balaji, M. S.
1
Bali, Zsofia
1
Baylghomog, Steven W.
1
Bideh, Alireza Ziaei
1
Bloemer, Johanna M.
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Cambra-Fierro, Jesús
1
Cambra-Fierro, Jesús J.
1
Chang, Hsin Hsin
1
Chen, Huan
1
Chen, WeiWei
1
Chen, Yuan
1
Cheng, Min-Jhih
1
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1
Cheung, Millissa F. Y.
1
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1
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1
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1
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1
Doh, Sun-Jae
1
Dones, Virgin
1
Donthu, Naveen
1
Fan, Chia-Hua
1
Fatma, Mobin
1
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Service business
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
228
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
132
Journal of marketing communications
109
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
75
International journal of advertising : the quarterly review of marketing communications
70
Journal of travel and tourism marketing
68
The journal of services marketing
68
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
53
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Marketing intelligence & planning
40
Journal of strategic marketing
39
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
37
European journal of marketing
35
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
35
Tourism management perspectives : TMP
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of Islamic marketing
31
Journal of Services Marketing
31
Journal of advertising research
31
Journal of internet commerce
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
Marketing letters : a journal of research in marketing
28
Journal of service management
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of hospitality and tourism insights
25
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ECONIS (ZBW)
71
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1
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
2
Underscoring trainer's lack of effort or talent in service failure of personal fitness training : customers' negative word-of-mouth response
Park, Sangchul
;
Lee, Hyun-Woo
;
Nite, Calvin
- In:
Service business
17
(
2023
)
4
,
pp. 1025-1050
Persistent link: https://www.econbiz.de/10014504697
Saved in:
3
Does destination advertisement affect travel motivation, emotion regulation, and visit intention formation?
Tan, Wee Kheng
;
Fan, Chia-Hua
- In:
Service business
17
(
2023
)
2
,
pp. 579-606
Persistent link: https://www.econbiz.de/10014333838
Saved in:
4
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
7
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
10
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
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