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~accessRights:"restricted"
~isPartOf:"Services marketing quarterly"
~source:"econis"
~subject:"Dienstleistungssektor"
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Dienstleistungssektor
Dienstleistungsmarketing
12
Services marketing
12
Dienstleistungsqualität
9
Service quality
9
Consumer behaviour
5
Konsumentenverhalten
5
Service industry
4
Beziehungsmarketing
3
Dienstleistung
3
Relationship marketing
3
Services
3
services marketing
3
Brand management
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
service marketing
2
Advertising
1
Advertising planning
1
Advertising strategy
1
Age groups
1
Betriebliche Wertschöpfung
1
Brand image
1
Business services
1
Communication
1
Customer retention
1
Customer service
1
Customer-perceived value
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Dienstleistungsmanagement
1
Digitale Dienste
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Freizeitwirtschaft
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Gesundheitswesen
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Gesundheitsökonomik
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Bebko, Charlene
1
Koku, P. Sergius
1
Mangleburg, Tamara
1
Maurya, Harshit
1
Medhavi, Sanjay
1
Moorthi, Y. L. R.
1
Roy, Subhadip
1
Savas-Hall, Selen
1
Sciulli, Lisa M.
1
Utkarsh
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Services marketing quarterly
SpringerLink / Bücher
6
The journal of services marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Fokus Dienstleistungsmarketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
A Research Agenda for Service Marketing
2
European journal of marketing
2
Marketing theory
2
The service industries journal
2
AMS review : official publication of the Academy of Marketing Science
1
Business process management journal
1
Business-to-Business-Marketing
1
EBSCOhost eBook Collection
1
Edward Elgar E-Book Archive
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Global perspectives on service science: Japan
1
International journal of commerce and management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of services and operations management : IJSOM
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
Management decision
1
Metamorphosis : a journal of management research
1
Public management review
1
Research
1
Research handbooks in business and management
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Research handbooks in business and management series
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ECONIS (ZBW)
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1
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
2
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
3
Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen
;
Koku, P. Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
Saved in:
4
Differences in advertising strategies of service marketers : a content analysis
Utkarsh
;
Maurya, Harshit
;
Medhavi, Sanjay
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011486834
Saved in:
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