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~accessRights:"restricted"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
~subject:"Marketing"
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Consumer behaviour
Marketing
Beziehungsmarketing
329
Relationship marketing
329
Kundenmanagement
141
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107
Deutschland
100
Germany
100
Brand management
92
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33
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32
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31
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Fink, Klaus-J.
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Guzman, Francisco
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Swoboda, Bernhard
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2
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Anh Tran Tram Truong
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SpringerLink / Bücher
The journal of product & brand management
Journal of retailing and consumer services
392
Journal of business research : JBR
297
International journal of hospitality management
124
The journal of services marketing
75
Journal of the Academy of Marketing Science
59
Asia Pacific journal of marketing and logistics
58
Journal of strategic marketing
54
Journal of travel and tourism marketing
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of hospitality marketing & management
53
The journal of brand management : an international journal
51
International journal of contemporary hospitality management
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Marketing intelligence & planning
44
The service industries journal
43
Journal of retailing
42
Tourism management : research, policies, practice
41
International journal of retail and distribution management
38
Psychology & marketing
38
Service business
38
Journal of service management
37
The international review of retail, distribution and consumer research
35
Services marketing quarterly
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of promotion management : innovations in planning and applied research
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Technological forecasting & social change : an international journal
31
Journal of marketing analytics : JMA
29
European journal of marketing
28
Journal of marketing
28
Journal of internet commerce
27
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
27
International journal of internet marketing and advertising : IJIMA
26
Journal of service research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
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ECONIS (ZBW)
128
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1
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
Customer
Relationship
Management
: Concept, Strategy, and Tools
Kumar, V.
;
Reinartz, Werner
-
2018
-
Third edition
This book presents an extensive discussion of the strategic and tactical aspects of
customer
relationship
management
as …
Persistent link: https://www.econbiz.de/10012395810
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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